The car you buy today should still be on the road in 2032

If you buy a new car or light truck today, you can reasonably expect it to last until 2032, perhaps longer.

Put another way, the car you drive off a dealer lot in 2017, will roll to something north of 350,000 kilometres on the clock before a final trip to the auto recycler.

We know this thanks to a mountain of data from DesRosiers Automotive Consultants.

Dennis DesRosiers, company president, says the average new car today lasts twice as long as anything built in the 1960s.  Back when the first Trudeau was prime minister, the “expected useful life of a vehicle,” says DesRosiers, was somewhere between 175,000 and 200,000 km. Today it’s 325,000-350,000 km.

Cars last longer than ever because the auto industry has invested hundreds of billions in a four-decade-long quality drive, notes DesRosiers. The results are real and quantifiable.

For instance, in 2000, only 26.1 per cent of vehicles survived 15 years of ownership. As of 2016, approximately 49.4 per cent of vehicles survived 15 years of ownership.

“This could only have happened if quality had increased substantially,” says DesRosiers in a note to clients, adding, “I would venture to guess that 60 to 70 per cent of vehicles bought today will still be on the road fifteen years from now.”

Averages can, however, be misleading. Not all car companies and car models are equal on the quality front. The latest reliability report from Consumer Reports shows a substantial gap between the most reliable brands and individual models and the least – the also rans.

Toyota, the No. 1 brand in the 2017 study, earned an average reliability score of 80 across 14 models; last-place Cadillac had an average score of 26 based on just five models.

Toyota’s least reliable model was the Tacoma pickup, while Cadillac’s was the Escalade sport-utility vehicle. Most reliable Toyota: the 86 sports car. Most reliable Cadillac: the CTS sedan.

As you ponder your next new ride, something that may be on the road for a decade and a half or more, here are the most and least reliable models from CR – and the top brands:

Top 15 brands: (1) Toyota, (2) Lexus, (3) Kia, (4) Audi, (5) BMW, (6) Subaru, (7) Infiniti, (8) Buick, (9) Honda, (10) Hyundai, (11) Nissan, (12) Mazda, (13) Porsche, (14) Mercedes-Benz, (15) Ford.

Most reliable vehicles: Kia Niro, Lexus ES, Lexus GS, Audi Q3, Toyota RAV4, Lexus IS, Toyota Prius V, Toyota Prius C, Infiniti Q70 and the Subaru BRZ/Toyota 86 combo.

Least reliable vehicles: Chevrolet Camaro, Mercedes-Benz GLC, Jaguar F-Pace, GMC Acadia, Fiat 500, Ford Focus, Ford Fiesta, Volvo XC90, Cadillac Escalade and Tesla Model X.

 

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And the (sales) winners are…

In a country that has gone crazy for big pickups and modest-size SUVs (sport-utility vehicles), two small-car stalwarts remain strong sellers in Canada.

Ah, the Honda Civic. Sales are up 13.5 per cent year-on-year. In real terms, the numbers remain strong. Through the end of July, Canadians had bought 43,759 Civics.

Honda Civic: best-selling car in Canada.

Then we have Toyota’s Corolla. Year-on-year sales are up 15.3 per cent, to a very respectable 32,527. And while Hyundai Elantra sales have dipped 9.1 per cent this year, the actual sales number is respectable – 28,298.

Overall, though, car sales are stalling, down 2.0 per cent on the year. Meantime, in a market where light vehicle sales overall are 5.0 per cent, sales of light trucks – pickups, SUVs and minivans — have jumped 8.7 per cent, notes DesRosiers Automotive Consultants.

Look, Ford sells twice as many F-Series pickups as Honda sells Civics. Four of the best-selling light trucks are pickups like the F-Series, Ram, GMC Sierra and Chevrolet Silverado. All are strong sellers overall, too. The Ram, Sierra and Silverado out-sell every passenger car model save the Civic.

Meantime, the compact SUV wave continues. Five of the top 10 best-selling light trucks are compact SUVs like the Toyota RAV4 and Honda CR-V. All the top-selling compact SUVs are enjoying double-digit sales gains, too, save the RAV4. But the RAV remains at the top of its class, nonetheless.

Canadians are growing increasingly interested in subcompact sport-utes like Toyota’s C-HR.

Now here’s something to watch:  subcompact SUV sales jumped 58.4 in July and are up 27.2 per cent on the year. Canadians are discovering the fuel economy and functional strengths of little rigs like the Honda HR-V, Mazda CX-3 and Toyota C-HR – all of which are about the same size as the first versions of the RAV4 and CR-V of nearly two decades ago.

Okay, enough of the commentary. Here’s a look at the top 10 best-selling cars and light truck in Canada through the end of July. The numbers come courtesy of DesRosiers Automotive Consultants:

Passenger Cars

2017        2016          % gain/loss

1 Honda Civic                43,759    38,558            13.5%

2 Toyota Corolla            32,527    28,216            15.3%

3 Hyundai Elantra         28,298    31,126            -9.1%

4 Chevrolet Cruz             17,712     13,805          28.3%

5 Mazda3                          16,941    16,512            -2.6%

6 Volkswagen Golf          12,533    11,115            12.8%

7 Volkswagen Jetta         10,556    13,036         -19.0%

8 Kia Forte                       10,083    7,419            35.9%

9 Nissan Sentra                9,212      9,989            -7.8%

10 Honda Accord             8,832      8,380            5.4%

Light Trucks\

1 Ford F-Series                92,651    85,818           8.0%

2 Ram pickup                   64,913   57,193           13.5%

3 GMC Sierra                    36,230   30,071          20.5%

4 Chevrolet Silverado      33,085   26,722          23.8%

5 Dodge Caravan              30,212    32,502          -7.0%

6 Toyota RAV4                  29,583   29,005            2.0%

7 Honda CR-V                   27,970    24,918           12.2%

8 Ford Escape                    27,699    25,130           10.2%

9 Nissan Rogue                 25,766    22,167             16.2%

10 Hyundai Tucson          18,292    15,917              14.9%

Source: DesRosiers Automotive Consultants

 

 

 

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This is why we all should worry about Tesla

I began my career as an automotive journalist when I was business writer for The Edmonton Journal. This is why I think in “buy the car, buy the stock terms.”

Which brings me to Tesla Inc.

As I write this, shares of Tesla are trading at $365.20, giving the company a market valuation of $58.63 billion (all figures in U.S. dollars).

Some perspective: General Motors Co. is trading at less than one-tenth of that, at $35.67, for a market cap of $51.4 billion. BMW AG is worth $52.80 billion ($80.14/share).

Tesla Model 3 prototype.

Not to belabor the point, but GM and BMW earn billions in profits each year. Never-profitable Tesla is trading at an astounding price based on pure speculation about future potential.

Some prominent analysts believe Tesla will soon be worth even more. Robert W. Baird & Co. a private equity firm, has an analyst on board who has set a Tesla price target at $411.

“In our opinion, TSLA isn’t a good short headed into the Model 3 ramp as we continue to believe upcoming catalysts will drive shares higher,” advises analyst Ben Kallo. The EV automaker is a top pick for 2017 at the firm.

Baird also owns shares in Tesla. A surging Tesla is good for Baird. But not as good as it is for the top 15 Tesla shareholders. And this is where things get very interesting.

There were 166.89 million Tesla shares outstanding as of July 31. About 71 million of those shares, or 42.5%, are held by 15 huge institutional investors, according to the latest Form 13F’s for 2Q17. (Within 45 days after the end of each calendar quarter, institutional investors with at least $100 million in assets under management are required to file a Form 13F with the U.S. Securities Exchange Commission.)

Let’s drill deeper. According to the latest from NASDAQ, 777 institutional investors hold 57.04% of all outstanding Tesla shares.

Tesla CEO Elon Musk (right) and actress Amber Heard.

The point is, about $35 billion of Tesla’s $58.63 billion market cap is owned by a very small group of big institutions who are making big bets on Tesla. These institutions are run by like-minded people who travel in the same circles, go to the same clubs, send their kids to the same schools, live in similar mansions and penthouses, sail about on similar yachts… These people think alike and are in constant communication, professionally and socially.

Take Fidelity (FMR LLC), which is a very secretive entity run by Boston’s Johnson family. I am sure you’ve heard of Fidelity; it runs ads everywhere for its wealth management services.

Fidelity owns 21.3 million shares of Tesla, or 12.8% of the company. Baillie Gifford & Co., owns 13.4 million shares of Tesla, or 8.0%. Yes, two big and powerful investment institutions own one-fifth of Tesla.

Vanguard Group owns about 4.0%, T. Rowe Price has 3.3%, and so on. Morgan Stanley, whose analyst Adam Jonas is the most bullish of the Tesla bulls, holds nearly 1.0% of Tesla. Even Canada’s own Bank of Montreal has a 2.0% stake in Tesla.

This small group of huge investors decides whether Tesla shares go up or down by their trading behavior. Trading is influenced by the pronouncements of analysts like Kallo and Jonas.

On top of that, many of these firms earn a tidy profit from servicing Tesla short-sellers. But again, they control what’s available to those who want to short Tesla.

In one sense, this is all a casino game being played for huge stakes by rich members of a very small club. That said, plenty of everyday investors hold mutual funds and other investments tied to the fortunes of Fidelity, Vanguard, BMO and the like. In that sense, it’s a game being played with other peoples’ money.

At the present time, there is no evidence of any collusion or coordination amongst these like-minded investors. There is no evidence to suggest they are coordinating their trades or anything like that. Personally, I doubt there is any such thing happening – not in a formal sense.

But I cannot emphasize enough the fact that a small group of investors who control the fate of Tesla’s share price think alike, run in the same circles, associate with the same people and share the same legal advice. Right now it’s in their interest to see Tesla’s shares remain strong and grow, despite the fact Tesla is unprofitable and has always been so.

Tesla may very well turn out to be what CEO Elon Musk has promised – an energy company with a market cap to rival Apple. But what if that doesn’t happen?

A Tesla failure, or even underperformance that disappoints the market, could result in a small group of big investors losing fortunes – along with the small investors who themselves either hold stakes in Fidelity, Vanguard and the rest or let these firms manage their investments, or both.

This is what worries me most about Tesla. And this is why I believe CEO Elon Musk’s outsized pronouncements and promises are dangerous. If Tesla does not live up to its promise, big institutions and investors of all sizes will be badly hurt.

 

 

 

 

 

 

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2017 Mazda MX-5 RF: ode to roadster joy

In the summer of 1989, Mazda launched a joyous little two-seater, the Miata. The market swooned.

And the broader zeitgeist was overwhelmed by a generational outpouring of affection for a tiny, lightweight car that recreated and reinvented the carefree British roadsters of an optimistic and rebuilding post-World War II world.

That Miata was a work of genius. But inside Mazda, it was a work of love and guile, one guided by the likes of designer Tom Matano and product planner Bob Hall.

They and the small development team massaged the research and development rules inside Mazda, navigating the internal processes and politics of a small Japanese automaker with limited resources and a careful, conservative culture. The Miata was a gamble for a car company that was and remains one failed model away from an existential crisis.

(This is explains why Mazda is engaged in a deepening tie-up with Toyota Motor. Witness the latest announcement of a share-swap between Toyota and Mazda, along with plans for a new joint-venture plant in the U.S. Mazda, with limited resources, is also working with a very rich Toyota on hybrids and the general electrification of future models.)

Today, Mazda’s people will tell you that they persist at building cars other manufactures deem impractical because it’s in the company’s DNA. There is some truth in that.

Mazda’s history with rotary engines and Cosmos and the like suggest an interest in cars that are fun to drive, enjoyable and rewarding for the driver. But to say “Zoom-Zoom” has always been Mazda’s compass, its philosophy, the guide for everything ever done, is an exaggeration.

The truth is, the Miata jolted Mazda from top to bottom. The “Zoom-Zoom” tagline came after the Miata was launched. So it’s not historical, but a byproduct of the Miata. And that surely does impact everything Mazda does today.

The facts don’t diminish Mazda. Indeed, the latest Miata, the fourth-generation version now officially called the MX-5, is a lovely, beguiling gem. True, the MX-5 RF I tested with its $4,400 Sport Package is a more complex and more powerful car than the ’89 Miata, but the essence of the original is there.

What we didn’t’ have nearly three decades ago in the first Miata were the Brembo front brakes with their opposed piston design and unique rotors – brakes that in this car burst from the wheels visually with their bright red calipers, front AND rear. This MX-5 also came with 17-inch BBS forged alloy wheels. They are scary-looking with their dark finish.

And inside, the Recaro sport seats – heated, with Nappa leather and Alcantara trim – are rich and firm and delicious. Sadly, at $43,200, this fourth-generation MX-5 lists for more than twice the price of the original, the car we were happily aghast to see 28 years ago.

Of course it’s a delight to drive, and to look at, too.

The new MX-5 is a mix of elegance and sports-car raciness, one with a nose so low it seems to kiss the ground. The proportions are perfect, the stance wide and bold. Squinty little wedges form the LED headlamps. There are no lines on the car at all. Long nose, short rear deck, wheels that fill up the arches. Perfect and perfectly simple.

Affordable roadsters were invented by the British, refined by the Japanese and briefly resurrected by the Americans. But they are out of fashion today.

Where once showrooms were lined with the likes of the Honda S2000, Toyota MR2 Spyder, Pontiac Solstice and Saturn Sky, only the MX-5 (Miata) remains as a (somewhat) affordable and very real roadster.

I loved it then, in 1989, and love it still, though time has changed much in me and the MX-5 (Miata).

2017 Mazda MX-5 RF

Price as tested: $43,200. Freight and PDI: $1,795.

Engine: 2.0-litre four-cylinder (155 horsepower/148 lb.-ft. of torque).

Drive: rear-wheel drive.

Transmission: six-speed manual.

Fuel economy (litres/100 km): 8.9 city/7.1 hwy using premium fuel.

Comparables:  Fiat 124 Spider.

 

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2017 Impreza driving Subaru sales, but quality and profits take hits

If you have yet to see a commercial or a billboard or any sort of ad for the 2017 Subaru Impreza, you’re most likely living in a cave.

Subaru is spending a huge amount to launch the new compact sedan and hatchback. And it’s working. Subaru Canada’s sales are on fire.

Subaru’s Ted Lalka: “Subaru is not where we want it to be.”

Canadians bought 1,159 Impreza sedans and hatchbacks last month, pushing Subaru Canada to its best-ever monthly sales of 5,523. Subaru Canada’s sales are up nearly 10 per cent this year, notes DesRosiers Automotive Consultants. At this rate, Subaru’s Canadian unit in 2017 will surpass last year’s record sales of 50,190.

But spending on the Impreza launch and Subaru’s overall push to grow at a frightening clip are costing the tiny automaker dearly. Indeed, Subaru Corp.’s operating profit slid 27 per cent in the just-ended fiscal year. That ended three straight years of record operating profits.

The irony is that as sales have jumped — the tiny Japanese carmaker exceeded annual sales of 1 million units for the first time – profitability has taken a hit.

Subaru officials have conceded that the perils of rapid expansion have hurt Subaru’s quality – long a point of pride and a key to customer loyalty. Subaru Canada issued 16 safety recalls in 2016. In the latest Consumer Reports Auto Reliability Survey, Subaru dropped to “reliable” from “more reliable.”

Indeed, for the first time since 2010, Subaru has slipped out of CR’s Top 10 brands. Subaru also ranks below average in J.D. Power and Associates’ latest quality studies.

The quality problem has been noticed by CEO Yasuyuki Yoshinaga. He has noted the quality problem and vowed to do better.

2017 Subaru Impreza

In Canada, Subaru’s Ted Lalka says Subaru is tackling quality and growth issues head-on. The vice-president for marketing, product management and customer experience says a key piece in the quality drive in Canada is to ensure dealers have an adequate supply of parts to fill orders. Subaru Canada is also doubling down on training and technical support for its dealers.

Subaru, says Lalka, has not expanded its dealer network in a conscious effort to increase dealer profitability. This should translate into better customer support at the dealer level.

“Rather than add dealers, we’re increasing throughput so dealers can afford to invest in facilities and technology,” says Lalka.

The size of Subaru Canada’s problem is told in two numbers: 4,200 and 50,190.

The latter is how many vehicles Subaru sold in Canada in 2016, the former Subaru Canada’s sales in 1994. In 22 years, it has gone from life support to the automotive equivalent of a deep-breathing triathlete racing in one of the “Ironman” triathlons it has used to bolster its brand image.

At the very centre of Subaru’s turnaround: “Don’t try to imitate someone else,” says Ted Lalka, “We’re not trying to be Honda or Toyota and we never will again,” he adds, referring to a lack of focus of the early 1990s that led to annual sales of 4,200.

“We’re an attitude,” says Lalka. “We’re for people looking for something different.”

Still, Subaru is not shy about its ambition to increase share in the compact car segment with the all-new 2017 Impreza. The company wants to grow the all-wheel-drive Impreza’s share from the current two per cent. The marketing plan calls for an emphasis on design and engineering changes, including the third-generation version of the EyeSight safety system. The base AWD Impreza starts under $20,000.

“This is absolutely the biggest spend on a (launch) campaign we’ve ever had,“ says Lalka

The Canadian media effort includes television, full digital, cinema and print. It’s been developed in Canada with Subaru’s agency of record, Toronto’s Red Urban. The all-Canadian effort is grounded in a new 30-second television spot and four 15-second ones. Tagline: “Never Sit Still.”

“We’re underperforming with two per cent share,” says Lalka. Compact car sales fell seven per cent in 2016, but “a lot of vehicles” are being sold in that segment.

The compact segment (343,817 sold in 2016) is the third-largest in Canada, trailing only compact sport-utility vehicles (406,116 in 2016) and large pickups (344,559). Canadians buy three times as many compact cars as intermediates (118,662 in 2016).

The numbers suggest Subaru has room to grow the Impreza, with 2016 sales barely exceeding 7,400.  Honda sold nearly nine times as many Civics (64,552) and Hyundai and Toyota six times more Elantras and Corollas, respectively (48,875, 45,626). Subaru expects the Elantra sales mix to be two-thirds four-door hatchback, one-third sedan.

The trick is to grow without sacrificing quality and customer service. And that’s the challenge ahead for Subaru in 2017.

“Subaru is not where we want it to be,” says Lalka. “We want people to know where we are today, not where we were 25 years ago.”

 

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