Ford has done a great job with the Explorer Hybrid.
The EV challenge is price, as demonstrated by the very competent Kia Soul EV.
Subaru has put a good deal of effort into LGBTQ outreach. And to great effect. Alas, while Subaru’s cars and SUVs are good, the brand has a image problem in that Subaru drivers are not universally loved. Not by a long shot.
Look out Audi, Mercedes-Benz, BMW…
Which is the better buy, a new 2020 Nissan Leaf or an older one, say, pre-2018? The answers here.